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C7: Utility Uses SmartConnect Data for Targeted Marketing Campaigns

Nov. 30, 2009

Southern California Edison

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This use case describes scenarios in which the customer's usage history and characteristics are used to automatically improve the process of matching customers' rates and program options to their actual needs.

The Department of Energy's Office of Electricity (OE) recognizes that our nation's sustained economic prosperity, quality of life, and global competitiveness depends on an abundance of secure, reliable, and affordable energy resources. OE leads the Department of Energy's efforts to ensure a resilient, and flexible electricity system in the United States. Learn more about OE >>

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