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Experience from the Consumer Behavior Studies on Engaging Customers

Aug. 31, 2014

U.S. Department of Energy Office of Electricity Delivery and Energy Reliability

Rich Scheer, Scheer Ventures LLC, Peter Cappers, LBNL


One of the most important aspects for the successful implementation of customer-facing programs is to better understand how to engage and communicate with consumers. Customer-facing programs include time-based rates, information and feedback, load management, and energy efficiency. This report presents lessons learned by utilities through consumer behavior studies (CBS) conducted as part of the Department of Energy's (DOE) Smart Grid Investment Grant (SGIG) program.

The Department of Energy's Office of Electricity (OE) recognizes that our nation's sustained economic prosperity, quality of life, and global competitiveness depends on an abundance of secure, reliable, and affordable energy resources. OE leads the Department of Energy's efforts to ensure a resilient, and flexible electricity system in the United States. Learn more about OE >>

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