Household Response to Pricing
Feb. 1, 2010
Edison Electric Institute, Electric Power Research Institute
Ahmad Faruqui, Sanem Sergici
This report examines the results of a survey on consumer behavior in response to electricity pricing. Many states are passing the cost of wholesale electricity production on to consumers. State regulators in many states are investigating whether customers will respond to higher electricity prices by lowering demand and if so, by how much.